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Celebrity endorsement for credibility.-Logos: using statistics “In a medical study, most Stelara patients saw at least 75% clearer skin. And the majority were rated as cleared or minimal at 12 weeks.”(Stelara Commercial, 2014)-Pathos: emotional response. “I'm CariDee. I've had moderate to severe plaque psoriasis most of my life. But that hasn't stopped me from modeling.” (Stelara Commercial, 2014)
The advertisement is created by Stelerawhich is a prescription medicine that treats severe plaque psoriasis.The intended audiencefor this message is people who are suffering from severe plaque psoriasis and the purpose is to sell their medication. But using CariDee in this commercial target more women and teens.
Commercial #2Old Spice - "The Man Your Man Could Smell Like“
The advertisement is featuring Isaiah Amir Mustafa an actor and former NFL player. (BuddyTV, 2017)He is shirtless during the entire commercial, his posture and attitude in this commercial inspire confidenceand humor.
Persuasive Techniques in this advertisement•Ethos: celebrity endorsement for credibility?