Which demographic factor has the least influence on

This preview shows page 15 - 19 out of 28 pages.

44. Which demographic factor has the least influence on U.S. adult Internet usage? A. gend er B. ethnicity C. age D. income E. education 45. Which of the following is NOT a research finding regarding the Internet as an information source? 46. Which of the following is true regarding the Internet as
Image of page 15

Subscribe to view the full document.

a source of information? 47. Research has shown that most of the online search leading up to a purchase was _____. 48. Consumers conducting a generic search in an Internet search engine use which type of terms? A. retailer- related terms B. brand-related terms C. general product-related terms D. brand-plus product-related terms E. price-related terms 49. Bob is searching the Internet for information on digital cameras, so he types in the words "digital camera" in Google. Which type of search is Bob conducting?
Image of page 16
50. Services that aid consumers in their search and decision making on the Internet are known as _____. 51. Amelia wanted to purchase a nice watch for her husband, but she was overwhelmed by the amount of information available on the Internet for this product. She visited one website that offered a service that would do the searching and comparisons for her, so she decided to use it. The service Amelia used is referred to as a(n) _____. 52. Which of the following is NOT a major issue marketers must deal with concerning the Internet's role in information search and decision making? A. How can th
Image of page 17

Subscribe to view the full document.

Internet ins salespeople B. How can they drive their information to consumers? C. How can they drive consumers to their information? D. How (if at all) can online selling be utilized or integrated with E. all of the above are major issues marketers must deal with
Image of page 18
Image of page 19

{[ snackBarMessage ]}

Get FREE access by uploading your study materials

Upload your study materials now and get free access to over 25 million documents.

Upload now for FREE access Or pay now for instant access
Christopher Reinemann
"Before using Course Hero my grade was at 78%. By the end of the semester my grade was at 90%. I could not have done it without all the class material I found."
— Christopher R., University of Rhode Island '15, Course Hero Intern

Ask a question for free

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern