Frequency marketing is a market segmentation strategy that focuses on A

Frequency marketing is a market segmentation strategy

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6. Frequency marketing is a market segmentation strategy that focuses on A. consumption incidence.B. usage rate.C. trial.D. the average number of times a person in the target audience is exposed to an advertisement.E. turnover. 7.  It's your parents' 25th wedding anniversary.  For the celebration, your dad (an incurable romantic) has told your mom that she has the choice of three restaurants.  According to the Multi-Attribute Model, which restaurant is she most likely to choose?  (All numerical entries are on 1-10 scales like the ones shown in lecture.)  Carrabba's ItalianGrillBonefish GrillOutback Steakhouse Importance Inexpensive5686 Ambience7858Food quality8749 Proximity6553   
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8.  Mile High Frozen Foods sells to McDonald's. It bakes the buns used by McDonald's in several states. It purchases flour, yeast, and sesame seeds, bakes the buns, and then ships them to McDonald's stores. Mile High Frozen Foods is operating in a(n) __________ market.   9. Research that provides ideas about a relatively vague problem is referred to as A. interactive researchB. virtual researchC. descriptive researchD. exploratory researchE. causal research 10.  Miller Engineering has 50 employees, each of whom works on a sophisticated CAD/CAM machine.  The cost to run their 50 current machines is $300,000 a year.  Miller's CEO is trying to decide if it makes sense to buy 50 new machines that cost $4,000 each but would require only $150,000 a year to operate.  In order for Miller's employees to work on the new machines, they would have to go through training, which would cost $2000 per person.  The new machines will last for five years before they have to be replaced.  What would Miller's lifecycle cost savings (or cost increase) be if the new machines are purchased?   
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