A summary of the communications features of the membership program through

A summary of the communications features of the

This preview shows page 40 - 44 out of 57 pages.

A summary of the communications features of the membership program through internet are as follows: Creating awareness and interest – enables brand building capability Disseminating information – it will provide membership tier information and also the FAQ’s related with it. Obtaining research information – provides fans database Brand building through effective design work of the membership website Messages can be designed to address the needs and preferences of target audience Messages can be designed to address the needs and preferences of the target market. Page 40 of 57
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OPERATION PLAN The whole operational plan is divided into three segments: Pre-launch Launch Post launch Pre launch The brochure design will be worked out by the Skarma team. Skarma is a technology platform that’s collaborating with creative professionals globally, to build meaningful communities around big ideas. Apart from the design, the printing of the brochures is taken care by the operational team. The important parameters that were used to select the printing firm are as follows: Number of brochures to be printed Cost of printing each brochure Material to be used for making the brochure Deadline to be created for the brochures to be ready Page 41 of 57
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Another important aspect that needs to be looked in is the buying of printing machine for customization of cards. The important parameters that need to be looked are as follows: Identifying potential vendors Inviting quotations Purchase The contents for the brochure are designed by the operations and skarma team together. The probable content topics for the brochure could be as follows: Gaur Nation/ FC Goa logo What is the membership program all about? Tiers offered as part of the membership program (Names + Benefits under each tier) Contact details The season tickets are an important benefit for the members to draw them to be a member of the club. The following are the aspects related to the season tickets that need to be taken care of keeping in mind its benefits towards the membership program: Distribution – how it needs to be done (Included in the Welcome Kit or to be collected from Box Office) Design of the ISL ticket (Approval from ISL) Printing – subject to the ticketing partner The probable content topics on the ISL ticket could be as: FC Goa logo Match day team names Match day date Stand (Upper or lower) Gate number Name of the season holder (optional) Unique identification number (optional) Price of the ticket Page 42 of 57
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Launch At the launch of the program, there should be heavy online marketing activities taking place to create a buzz about the event and also to inform fans about what this event is all about (PR & communications). The next step of marketing this event is by going offline wherein membership kiosks for a day (opening day) will be put up at prominent locations – colleges, markets, churches, temples etc in awe that those who have not signed up to be a member could do so, by visiting these kiosks.
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  • Fall '17
  • Mahvish ali

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