Appendix 1: Scenario – e-Commerce strategy
Background to scenario
The BBQfun Board of Directors and the CEO have decided to implement an e-commerce strategy to
maintain or increase market share and revenue and satisfy customer needs in line with company
You have been hired as an external consultant to manage operational planning activities for BBQfun’s
Under the strategy, BBQfun would offer all products in an online store. Stock could be stored at no
extra cost at existing stores. Customers would cover delivery costs.
Currently, BBQfun has a website, but this website lacks e-commerce functionality. The website would
need to be redeveloped to incorporate this functionality in line with relevant technical specifications.
Existing infrastructure, such as office and store configurations, would need to be adapted to the new
strategy. Additionally, assets, such as delivery vehicles would need to be acquired. New staff would
need to be recruited and existing staff retrained or informed of the e-commerce strategy and
associated operational and performance targets.
All resourcing must be acquired and operations undertaken in accordance with relevant internal and
external standards – legislation and codes of practice; intellectual property (IP) rights and
responsibilities; and organisational policies and procedures.
Preliminary approval has been given to amend existing budget and operational planning to
incorporate this strategy.
It is now 30 June 2013 and e-commerce operations are expected to be underway in one year and
three months, by 1 October 2014.
As the external consultant, you will need to determine physical and human resourcing requirements.
Review organisational documentation and undertake preliminary research on e-commerce. Consult
with the following personnel to determine resourcing needs:
Sales and Marketing Manager
You will then need to plan physical and human resourcing and establish associated performance
measures and targets. You may consider the Management Team of BBQfun, including team leaders in
warehouses, to be resources for the implementation. Use description of their roles in operational
planning when assigning responsibilities.