Flamingo Grill Advertising Allocation Strategy
• The television budget should be at least $140,000.
• The radio advertisingbudget is restricted to a maximum of $99,000.
• The newspaper budget is to be at least $30,000.
HJ agreed to work with these guidelines and provide a recommendation as to
how the $279,000 advertising budget should be allocated among television,
radio, and newspaper advertising.
Develop a model that can be used to determine the advertising budget
allocation for the Flamingo Grill. Include a discussion of the following in your
1. A schedule showing the recommended number of television, radio, and
newspaper advertisements and the budget allocation for each media. Show the
total exposure and indicate the total number of potential new customers