Balance the advertising campaign and make use of all

This preview shows page 1 - 3 out of 3 pages.

balance the advertising campaign and make use of all advertising media, Flamingo's management team also adopted the following guidelines. • Use at least twice as many radio advertisements as television advertisements. • Use no more than 20 television advertisements.
Flamingo Grill Advertising Allocation Strategy • The television budget should be at least $140,000. • The radio advertisingbudget is restricted to a maximum of $99,000. • The newspaper budget is to be at least $30,000. HJ agreed to work with these guidelines and provide a recommendation as to how the $279,000 advertising budget should be allocated among television, radio, and newspaper advertising. Managerial Report Develop a model that can be used to determine the advertising budget allocation for the Flamingo Grill. Include a discussion of the following in your report. 1. A schedule showing the recommended number of television, radio, and newspaper advertisements and the budget allocation for each media. Show the total exposure and indicate the total number of potential new customers reached.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture