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in Snapchat and by investing in startup firms in general Can Alibaba succeed in countries outside of China? Why or why not?I personally do not believe Alibaba could succeed in countries outside of China. Although this company provides a wide variety of products and they give customers many options to buy theirproducts at a cheaper price and at high quality. Alibaba will be facing a whole different environment if it would expand over to like UK an US. It is hard to determine if Alibaba will succeed in a country like ours (United States) due to customers who are already loyal to certain kind of brands. For example, I do not think I could buy a different brand for a cell phone, that is not Apple. They could offer me a different brand at a low cost, but they would not be able to
change my mind. I am already familiar with Apple, and I just would not be able to trust any other brand. US consumers are loyal customers to their brands, unlike China consumers tend to buy similar products at cheaper price and at high quality. Maybe should expand to second worldmarkets that already have similar characteristics to the Chinese market. Works CitedKotler, G. A. (n.d.). Marketing An Introduction 13th Edition.Boston: Pearson.Wikipedia. (2017, January 19). Alibaba Group. Retrieved January 19, 2017, from Wikipedia The Free Encyclopedia: unique