Refer to delta faucet company the marketing program

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129. Refer to Delta Faucet Company. The marketing program, which Delta designed to develop new products to appeal to homeowners, is an example of: a. strategic planning b. a mission statement c. mass marketing d. production-oriented marketing e. tactical planning ANS: A Strategic planning is the managerial process of creating and maintaining a fit between the organiza- tion’s objectives and resources and evolving market opportunities. PTS: 1 REF: 15 OBJ: 02-1
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TOP: AACSB Reflective Thinking | TB&E Model Strategy NAR: Delta Faucet Company 130. Refer to Delta Faucet Company. The reputation the Delta faucet has for its quality, durability, and de- pendability among builders is an example of a(n): PTS: 1 REF: 19 OBJ: 02-5 TOP: AACSB Reflective Thinking | TB&E Model Strategy NAR: Delta Faucet Company 131. Refer to Delta Faucet Company. Since Delta was already marketing to homeowners (although not very successfully), its development of new styles of faucets to appeal to this underserved market would be an example of a _____ strategy. PTS: 1 REF: 22 OBJ: 02-6 TOP: AACSB Reflective Thinking | TB&E Model Strategy NAR: Delta Faucet Company 132. Refer to Delta Faucet Company. While new home construction is not growing as rapidly as it once did, the number of homeowners who are remodeling bathrooms and kitchens is growing. According to the portfolio matrix, Masco would consider Delta a(n): PTS: 1 REF: 23 OBJ: 02-6 TOP: AACSB Reflective Thinking | TB&E Model Strategy NAR: Delta Faucet Company 133. Refer to Delta Faucet Company. Delta's decision to make more stylish faucets represents a change in the _____ element of its marketing mix. a. product b. promotion c. place d. production e. distribution
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ANS: A The product includes not only the physical unit but also its package, warranty, after-sale service, brand name, company image, value, and many other factors. PTS: 1 REF: 25 OBJ: 02-8 TOP: AACSB Reflective Thinking | TB&E Model Product NAR: Delta Faucet Company
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  • Spring '10
  • Patterson
  • Marketing, AACSB Reflective Thinking

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