36 prices are carried in buyers minds and used when

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36) ________ prices are carried in buyers' minds and used when looking at a given product.A) Captive-productB) ReferenceC) PromotionalD) GeographicalE) DynamicAnswer: B
37) What type of pricing is being used when a company temporarily prices its products below the listprice tocreate buying excitement and urgency?
38) When a manufacturer offers a ________, a customer buys a product from a manufacturer's dealerwithin aspecified time period, and the manufacturer then sends the customer a check.
39) Which of the following pricing strategies charges the same price plus freight to all customers,regardless oftheir location?
40) Which of the following pricing strategies is the opposite of FOB-origin pricing?A) basing-point pricingB) dynamic pricingC) uniform-delivered pricingD) freight-absorption pricingE) zone pricing
Answer: C8
41) Which of the following would most likely trigger a price increase?
42) The Sherman Act, Clayton Act, and Robinson-Patman Act are all federal laws that were initiallyadopted tocurb the formation of ________.
43) ________ pricing refers to selling below cost with the intention of punishing a competitor or gaininghigherlong-run profits by putting competitors out of business.
Diff: 144) ________ pricing occurs when a seller states prices or price savings that mislead consumers or arenotactually available to consumers.A) PredatoryB) PsychologicalC) DeceptiveD) Cost-plusE) AllowanceAnswer: C
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