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Frequency x reach 50 of the target audience four

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Frequency X = Reach 50% of the target audience four times  in the next month. Deliver 240 GRPs subject to 60% reach  in the next three months.
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9 S Conduct Research 2 Target Audience Profile Cosmo Audience Profile Selectivity Reach Rates
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10 Audience Profile Cosmo
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11 Reach-Print Media Readership Paid Circulation Pass-Along Readers Subscribers Newsstand Purchasers Rate Base Cosmo
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12 Rates Cosmo
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13 BusinessWeek North America - Rate Base:  970,000   B/W BLK & 1/C 4-Color 1 page $67,310  $87,890 $99,540 2/3 Page 50,400  65,940 74,660 1/2 Page 42,110  55,020  62,160 1/3 Page 26,880  35,070  39,800 2nd Cover Spread - - 228,900 4th Cover     129,360 Center Spread - - 228,900 Pages 2 & 3     219,030 Pages 4 & 5 - - 219,030 Pages 6 & 7     219,030
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14 Second cover spread $230,000 Third cover 105,000 Fourth cover 130,000 67 full page color ads @ 100,000 6,700,000 Total = $7,165,000 Base rate = 970,000 X 3.95 $3,382,000 BusinessWeek
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15 6 columns 21 inches 6 columns 21 inches 126 column inches Full broadsheet display  advertising page Newspaper
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16 6 columns 18 inches 108 column inches 108 column inches 3 columns 7 inches 21 column inches Cost = column inches X column inch rate $92,556 = 108 X $857  (national, Sunday, Live Entertainment section) NYT sdut
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17
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