The new entrant may have developed a new way to access the market with an

The new entrant may have developed a new way to

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The new entrant may have developed a new way to access the market, with an innovative distribution strategy. The latecomer may simply be pricing aggressively , targeting selected segments by taking advantage of the incumbent's tendency to average pricing across all segments. Reasons why Late Entrants may outperform the Pioneers Cable_TV_logo.svg/2000px-HK_Cable_TV_logo.svg.png
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Late Entrants │JC Salvacruz An entrenched pioneer may not be offering a superior level of customer service . A new technology may have changed the cost equation, so that a new entrant can offer similar or better service at a lower cost . The new entrant may have developed a new way to access the market, with an innovative distribution strategy. The latecomer may simply be pricing aggressively , targeting selected segments by taking advantage of the incumbent's tendency to average pricing across all segments. Reasons why Late Entrants may outperform the Pioneers pg
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