The
new entrant may have developed a new way to access
the market, with an innovative
distribution
strategy.
The
latecomer may simply be
pricing aggressively
,
targeting selected segments by taking advantage of the
incumbent's tendency to average pricing across all
segments.
Reasons why Late Entrants may outperform the Pioneers
Cable_TV_logo.svg/2000px-HK_Cable_TV_logo.svg.png
Late Entrants │JC Salvacruz
An
entrenched pioneer may not be offering a
superior level
of customer service
.
A
new technology may have changed the cost equation, so
that a new entrant can offer similar or better service at a
lower cost
.
The
new entrant may have developed a new way to access
the market, with an innovative
distribution
strategy.
The
latecomer may simply be
pricing aggressively
,
targeting selected segments by taking advantage of the
incumbent's tendency to average pricing across all
segments.
Reasons why Late Entrants may outperform the Pioneers
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