65 ignored learners heart condition sources reference

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65% ignored “learner’s” heart condition!
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Sources - Reference Groups Aspirational RG : A group that we admire and desire to be like. Associative RG : A group to which we currently belong. Dissociative RG : A group we do not want to emulate.
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Chapter 12: Consumer Diversity (demographics) Understand different ways to segment consumers. Five segmentations Understand the behavioral characteristics of different genders Agentic vs. Communal Goals Why roles are different for sexes? Evolutionary perspective Social structural perspective Loss Aversions vs. Gender Understand the behavioral characteristics of different regions What is Hofstede’s Cultural Dimensions? What are its elements? Regions/Language vs. Financial Saving
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Content Age Gender Region Ethnic Religion
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GENDER
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Gender & Consumer Behavior Sex Roles Agentic Goals Goals that stress mastery, self-efficacy, strength and assertiveness, characterized as being emotionless Communal Goals Goals that stress affiliation and fostering harmonious, relations with others; characterized as being submissive, emotional, and home oriented Shopping Differences
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Gender & Consumer Behavior Why roles are different for sexes? Evolutionary explanation Parental investment situation Women: risk averse due to greater devotion in parental investment Men: greater assertiveness due to ambiguous relatedness to newborn; risk-seeking due to competition for sexual access to women Division of labor situation Men: hunter -gatherer socioeconomic system makes men’s cognitive skills to be affected by risk-involving type of task. Women: hunter-gatherer influence women to have spatial location memory and information exchanging ability.
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Gender & Consumer Behavior Why roles are different for sexes? Social structural explanation Sexual division of labor and gender hierarchy caused by asymmetrical control of power and resources. Men: resource provider; assertive, independent, controlling, and directive behavior. Women: subordinate role; friendly, facilitative, and other communal behaviors that maximize the nurturing role. The impact of the current social structural on gender roles Need for more resource providers as people become more materialistic
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Gender & Consumer Behavior Gender and Loss Aversion
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REGIONAL DIFFERENCES
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Region and Consumer behavior In-Class Activity #10 Get into your group Use your electronic device (cell phone, iPad, laptop, etc) to search and define one of the following concepts Hofstede’s Cultural Dimensions 1. Team 1~3: Power Distance 2. Team 4~6:Individualism 3. Team 7~8: Masculinity 4. Team 9~11:Uncertainty Avoidance 5. Team 12~13: Long-Term Orientation
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Region and Consumer behavior Financial Saving Hyperbolic Discounting: Given two similar rewards, humans show a preference for one that arrives sooner rather than later.
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