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Chapter 8: Identifying Market Segments and Targetsdesign the product or service offering of their choice. A company is customerizedwhen it is able to respond to individual customers by customizing its products,services, and messages on a one-to-one basis.Page: 246Level of difficulty: Medium104.There are several major segmentation variables that might be used by a marketerto address a consumer market. If the marketer were to use social class,psychographic lifestyle, and readiness stage to segment its market, identifypossible segmentation subcategories under each of the three. For example, if wewere to segment based on usage rate, subcategories would be light user, mediumuser, and heavy user.Page: 248Level of difficulty: Hard
105.Briefly profile the American generations labeled as Baby boomers, Generation X,Generation Y, and Millennials.

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Term
Summer
Professor
MahmoodHussain
Tags
Marketing, Ahnaf Rahman

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