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Selling:It is process of delivering goods and services to the customers after chargingcertain prices from them. But before this, the marketing manager need to first choose theconvenient way of delivering products and services. AS McDonald's has large number of outletsthrough out the world through which they can provide their quality fast food products to largenumber of customers (Fazlollahtabar, Aghasi and Forte, 2012). The company also required toadopt door-step delivery in order to maximise interest and buying behaviour of customers andhelp them in removing all difficulties faced by customers. For this,the marketing manager shouldrequired to take an effective decision regarding providing training to their employees so that theycan serve products to customers in McDonald's outlet in more effective and efficient manner.Pricing:It refers to monetary value which is charged from the customers on the productthey sell to their customers. Final price of products affects the profitability of company. Thus, itis important for management to fix an effective and right prices which maximises theprofitability of company as well as increases the level of satisfaction of customers. It can be doneafter identifying the buying behaviour of customers as well as cost incurred in the processstarting from production to delivering it to final customers according to which the manager isable to fix an effective price for their fast food products ans services.Promotion:It refers to an activities which performed with a motive of attracting andinfluencing interest and buying behaviour of customers. Such activities includes makingadvertisements on TV, pamphlets, social media etc. through which the management ofMcDonald's can able to interact and communicate with customers regarding the information ofproducts along with price and quality. Therefore, adopting an effective marketing tools helpcompany to attain huge customer strength and generate huge sales and revenue.Management Information System (MIS):Marketing department is wholly responsible toidentify the taste and preferences of customers according to which the marketing managerformulate an effective decision. The manager need to focus on implementing advancedtechnologies such as MIS in order to collect, analyse and store data which further help in guidingmanager to make an effective decision.Financing:Finance is considered as the backbone of company which allows them toimplement advanced an updated technologies in the process of production and marketing. The2
management of McDonald's is deciding to make changes in products only when the companyhave attained good financial position. Having enough funds with company help in producinggood quality products and services for their customers.