Selling It is process of delivering goods and services to the customers after

Selling it is process of delivering goods and

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Selling: It is process of delivering goods and services to the customers after charging certain prices from them. But before this, the marketing manager need to first choose the convenient way of delivering products and services. AS McDonald's has large number of outlets through out the world through which they can provide their quality fast food products to large number of customers (Fazlollahtabar, Aghasi and Forte, 2012). The company also required to adopt door-step delivery in order to maximise interest and buying behaviour of customers and help them in removing all difficulties faced by customers. For this,the marketing manager should required to take an effective decision regarding providing training to their employees so that they can serve products to customers in McDonald's outlet in more effective and efficient manner. Pricing: It refers to monetary value which is charged from the customers on the product they sell to their customers. Final price of products affects the profitability of company. Thus, it is important for management to fix an effective and right prices which maximises the profitability of company as well as increases the level of satisfaction of customers. It can be done after identifying the buying behaviour of customers as well as cost incurred in the process starting from production to delivering it to final customers according to which the manager is able to fix an effective price for their fast food products ans services. Promotion: It refers to an activities which performed with a motive of attracting and influencing interest and buying behaviour of customers. Such activities includes making advertisements on TV, pamphlets, social media etc. through which the management of McDonald's can able to interact and communicate with customers regarding the information of products along with price and quality. Therefore, adopting an effective marketing tools help company to attain huge customer strength and generate huge sales and revenue. Management Information System (MIS): Marketing department is wholly responsible to identify the taste and preferences of customers according to which the marketing manager formulate an effective decision. The manager need to focus on implementing advanced technologies such as MIS in order to collect, analyse and store data which further help in guiding manager to make an effective decision. Financing: Finance is considered as the backbone of company which allows them to implement advanced an updated technologies in the process of production and marketing. The 2
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management of McDonald's is deciding to make changes in products only when the company have attained good financial position. Having enough funds with company help in producing good quality products and services for their customers.
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