THEORITICAL BACKGROUND Attachment strong psychological connection between

Theoritical background attachment strong

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THEORITICAL BACKGROUND Attachment – strong psychological connection between people and object (leisure activities/sporting events) 3 Features of attachment to sporting events Funk & James 2006 Antecedents of Festival Attachment
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Cultural Exploration Novelty Seeking Hedonism Attractiveness Festival Attachment Place Attachment Place Loyalty H1 H2 H3 H4 H5 H6 H7
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METHODS - SAMPLING AND DATA COLLECTION Participation - 600 visitors had already released and watched the flying sky lantern From 600 questionnaire only 465 questionnaires is valid. “PEOPLE MUST VISIT BEFORE THEY DIE” - FODOR (An International Travel Publisher) Duration – February to March 2015
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RESULTS
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DISCUSSION 1) ELEMENT OF FESTIVAL ATTACHMENT Considered as the core value among festival visitor Enjoyable and fun festival could arouse the festival attachment from tourist perspective Establish the unique and joyful atmosphere and consider ways for the tourist to enjoy the festival Eg : fly thousands of sky lanterns together Sense of adventure and excitement improves the festival attachment Eg : explore site activities at the festival’s host place Helps the visitors to understand the local culture and the festival Eg : organize local art performance
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DISCUSSION 2) FESTIVAL ATTACHMENT IS SIGNIFICANT PREDICTOR TO PLACE ATTACHMENT 1 st
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  • Fall '13
  • Interpersonal relationship, World Tourism Organization, taiwan tourism, ABD JALIL

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