Environmental analysis political ice cream trends are

This preview shows page 17 - 20 out of 24 pages.

2. Environmental Analysis
Marketing Audit - Assessment 2 v3 Last updated on 11/06/2019 Page 17
T-1.8.1_v3 places on the rank of ice cream eating. Norway being the first place in the ranking, the main factor on ice cream consumption strongly depends on the country’s economics and the price of the ice cream regarding the average salary. Therefore, Australia has been named the world’s second-largest consumer of ice cream per capita. Australia has been named the world’s second-largest consumer of ice cream per capita, and therefore, the average per capita consumption per australian stands at 9.4 kg in 2019, while the average worldwide consumption is 5.1 kg, much lower than in Australia alone. Economic: The average income of Australians, as well of their lifestyle, easy access to desserts and preference for fine food results on market developments of the national Ice Cream industry. Therefore, revenue in the Ice Cream segment amounts to US$846m in 2019 and the market is expected to grow annually by 1.6%. Social: Businesses that operate within the ice cream industry must comply with the social factors of the country and focus on the main important, such as food consumption habits and preferences. Therefore, the average Australian tends to choose ice cream companies that produce their products ethically and under environmentally friendly practices. Messina uses simply cups recycling, which can be recycled in any store of the country and also has recycling bins, in order to reuse it and turn the recycling into sustainable building material. Technological: Technological innovations of Messina include their Simply Cups recycling system, implemented in every store of the country and works with innovators to recycle and upcycle takeaway cups into recycled, and recyclable products. Messina has large -20 degree freezers which means we can freeze and store anything unused for a long time without damaging the product, resulting on less waste of product. Legal: There are many influential legislations and regulatory factor in Gelato Messina, in order to comply with each Australian Territory health and safety laws as well as keep a close watch on changing tax and economic policies. Marketing Audit - Assessment 2 v3 Last updated on 11/06/2019 Page 18
T-1.8.1_v3 Some of this legislations include Australian New Zealand Food Standards Code (Standard 3.2.2 Food Safety and General Requirements). Environmental: Gelato Messina implements many environmental friendly practices, such as allowing customers to return their clean containers to a local store, which are later completely recycled, crushed and reused in a number of building products, which may vary from 30% up to 100% recycled material depending upon use. The company also has recycling bins in each store and Simply Cup recycling.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture