places on the rank of ice cream eating. Norway being the first place in the
ranking, the main factor on ice cream consumption strongly depends on the
country’s economics and the price of the ice cream regarding the average
salary. Therefore, Australia has been named the world’s second-largest
consumer of ice cream per capita. Australia has been named the world’s
second-largest consumer of ice cream per capita, and therefore, the average
per capita consumption per australian stands at 9.4 kg in 2019, while the
average worldwide consumption is 5.1 kg, much lower than in Australia alone.
The average income of Australians, as well of their lifestyle, easy
access to desserts and
preference for fine food results on market
developments of the national Ice Cream industry. Therefore, revenue in the Ice
Cream segment amounts to US$846m in 2019 and the market is expected to
grow annually by 1.6%.
Businesses that operate within the ice cream industry must comply
with the social factors of the country and focus on the main important, such as
food consumption habits and preferences. Therefore, the average Australian
tends to choose ice cream companies that produce their products ethically and
under environmentally friendly practices. Messina uses simply cups recycling,
which can be recycled in any store of the country and also has recycling bins, in
order to reuse it and turn the recycling into sustainable building material.
Technological innovations of Messina include their
Cups recycling system, implemented in every store of the country and works
with innovators to recycle and upcycle takeaway cups into recycled, and
recyclable products. Messina has large -20 degree freezers which means we
can freeze and store anything unused for a long time without damaging the
product, resulting on less waste of product.
There are many influential legislations and regulatory factor in Gelato
Messina, in order to comply with each Australian Territory health and safety
laws as well as keep a close watch on changing tax and economic policies.
Marketing Audit - Assessment 2 v3 Last updated on 11/06/2019