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Most of Apple’s customers have such loyalty to Apple and their product that they would not evenconsider purchasing a competing product. Apple customers live in an “Apple-world”, where theytightly integrate the use of several Apple products. Apple customers will typically identify themselves with a trendy brand and love combined smart solutions, sleek design, and excellent product quality.Value Drives Customer Satisfaction:Apple Stores Focus on Value Creation, Not Sales and Apple has been so successful at creating actual value and perceived value for their customers. It’s true that almost anything has the potential to make customers feel certain types of emotions. Apple using the emotions has demonstrated how when the customer is made the priority and making them feel like they are valued, special that their customers are satisfied. Many businesses instead will make their customers feel neglected, unimportant and frustrated.Personally, based on my own experiences the most common emotion felt buy consumers today would be frustration. But Apple has made it one of the core tenants for their retail stores. The idea of enriching and creating value for customers, not just selling them stuff is how Apple can make the customer feel better about themselves. For instance when they introduce them to a new device that can change the way they communicate, adds a new value well beyond just selling them merchandise.To summarize when a company can provide and show they are delivering value or a perceived value the customers is frequently satisfied and becomes loyal. A Customer’s loyalty to any business, its product or service is the direct result of consistently providing a positive emotional experience, with physical attributes that are based on a satisfaction and perceived value of the experience.
43Employee Productivity Drives Value:“When employees feel that the company takes their interest to heart, and then the employees willtake company interests to heart,” says Dr. Nelson, a clinical psychologist, bestselling author and business trial consultant. “Companies that effectively appreciate employee value enjoy a return on equity & assets more than triple that experienced by firms that don’t. When looking at Fortune’s ’100 Best Companies to Work For’ stock prices rose an average of 14% per year from 1998-2005, compared to 6% for the overall market.” What business owners need to do, says Dr. Nelson, is keep their promises and show compassion for their employees. So if you promised your employees a pay raise, give it to them. If you promised resources to help them be more efficient at their job, give it to them.For example, in 2011 after wrapping up a record-setting year, new Apple Inc. CEO Tim Cook rewarded employees by giving them paid vacation through the week of Thanksgiving. In a memoto employees Cook wrote, “In recognition of the hard work you’ve put in this year, we’re going to take some extra time off for Thanksgiving. We will shut down with pay on November 21, 22 and 23 so our teams can spend the entire week with their families and friends.”