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It takes time for the shipments to get out and reach

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It takes time for the shipments to getout and reach their consumers, inaddition to this, the whole processincreasescarbonfootprintandisenvironmentally unfriendly.There is excessive use of plastic,mainly coming from its packaging.Customersdon’treusetheseandthey aren’t recyclable therefore itbecomes really unsustainable.OpportunitiesThreatsIntroducingaplasticalternativelikecardboardboxesinstead ofplastic helps minimize excessiveuse and it becomes recyclable.Shein could change their websiteto implement a luxury feel withoutit actually being luxury products,which would keep the price thesame but attract more customers.Sheincouldgrowin-shop salesand expand the number of pop-upshops to decrease the amount ofshipping and carbon footprint ascustomers are getting it directlyfrom the source.Trends are constantly changing andsince they are known for being ontop of trends and bringing out newproducts constantly, it takes a lot ofeffortandalsowastesalotofclothing to be constantly changingwhat they are selling.The creativity, innovation and technological advantages that Shein holds have allowed thecompany to become known and to be what it is today. However, the company still has someweaknesses that can be improved by taking advantage of the opportunities available. Thiswould improve the company's image and create even more customer value.
SegmentingShein is a clothing company that is stable in a variety of different markets. They majorlyfocus on female clothing, however, they also target a wide variety of markets. They don’tlimit themselves to the manufacturing of clothes but they also sell accessories such as bags,jewelry, and products for house decoration. In addition, they also focus on providing theirproduct to the male and children market. The fast-fashion Chinese brand is mainly locatedin the e-commerce clothing market, as they sell their products online. They sell to amass-market audience since they ship their products to more than 220 countries, targeting aspecific age of people between 16 and 30 years old.TargetingShein targets price-driven people who enjoy online shopping. Most of their sales go towomen Gen Z consumers, since “55% of Gen Z cite price as the most important factorwhen shopping for fashion” (n.d, 2021). In addition, people from Gen Z spend a lot of timeon social media which is the target marketing of Shein.PositioningShein products are in the mind of consumers, due to the fact that they are a real-timefashion brand. They manufacture their products according to the latest fashion trends. Theirclothing designs are often inspired by luxury brands, and they are sold at accessible andaffordable prices. In addition, Shein’s products are easy and accessible to purchase sinceany consumer can buy them through the online store at any time from all around the world.

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Term
Winter
Professor
Chris Paine
Tags
Marketing, Shein, Z Shein

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