P 329 marketing executives must translate estimates

151.
(p. 329)
Marketing executives must translate estimates of customer demand into estimates
of
Basic to setting a product's price is the extent of customer demand for it. Marketing
executives must also translate this estimate of customer demand into estimates of revenues the
firm expects to receive.
AACSB: 3
LL: 2
Learning Objective: 13-03 Explain what a demand curve is and the role of revenues in pricing decisions
13-161

Chapter 13 - Building the Price Foundation
152.
(p. 330)
Demand curve refers to a graph
Key term definition—demand curve
AACSB: 3
LL: 1
Learning Objective: 13-03 Explain what a demand curve is and the role of revenues in pricing decisions
153.
(p. 330)
The horizontal axis of a demand curve graph represents __________.
Key term definition—demand curve
AACSB: 3
LL: 1
Learning Objective: 13-03 Explain what a demand curve is and the role of revenues in pricing decisions
13-162

Chapter 13 - Building the Price Foundation
154.
(p. 330)
A demand curve graph typically appears as
Key term definition—demand curve
AACSB: 3
LL: 1
Learning Objective: 13-03 Explain what a demand curve is and the role of revenues in pricing decisions