95%(22)21 out of 22 people found this document helpful
This preview shows page 4 - 7 out of 16 pages.
The subjects of my report were Sam Salaymeh and Tim Bowen, the operating managers of Alohma’s company and brand. Tim, who was the fourth employee to join the team, was eager to share the management methods of the company. Our meeting was held in their current HQ location on 97th& M street in Omaha. This location also serves as the distribution source for all 11 stores and online fulfillment. Manufacturing of their e-juices, sales forecasting and HR 4 | P a g e
Field Exerciseactivity is also performing through this centralized location. The following sections below explore the different operations management aspects of Alohma as described by Sam and Tim.Service and Product DesignThe initial model for Alohma was to change the perception of what an electronic cigarettewas and how people used it in order to make the switch from combustible cigarettes to these cutting edge products. Prior to the company’s inception, the only competitors in the local marketwere the early electronic cigarettes sold in gas stations, online and through television advertisements with low to mild battery life. However, Sam knew that more powerful products existed – electronic devices in a variety of sizes with chambers for flavored, nicotine-injected juices. Alohma could achieve this with the qualitative aspects of their product line – long lasting rechargeable batteries and an endless combination of flavors expand consumer selection and reduce cost. In fact, according to Alohma, the average smoker spends anywhere from $19,000 - $23,000 per year on their habit. With modern e-cigarette devices, the average annual investment is closer to $600 – $700.Over the years, the layout and design for Alohma has remained the same with the exception of their increase in volume and name change. They constantly have to consider external factors, all of which dictate aspects of their business model. These factors include the tobacco industry, public opinion on electronic cigarettes, changes in technology and the poor quality of many other competing companies. All of these can either help or hinder Alohma depending on how they choose to capitalize on them. The external factors weigh heavily both onproduct design and marketing. 5 | P a g e
Field ExerciseQuality ManagementQuality management is a point of pride for Alohma, both on the product design side as well as on services. As far as their services are concerned, Alohma management puts all employees through rigorous training and holds store managers accountable for monitoring customer service quality. With 10 stores in 3 states, it is difficult to monitor every customer contact, but Alohma’s management feels that their formula of education and training helps to maintain a sense of control over the quality of their services provided.