Traditional consuming until desire is filled ex

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Traditional: * Consuming until desire is filled. (ex: “vomitoriums” everyone eats until full, then throw up, then gorge themselves again) * Artificial creation of privation (lack of satisfaction) Modern: * Control “It is precisely in the degree to which an individual comes to posses the ability to decide the nature and strength of his own feelings that the secret of modern hedonism lies” pg. 70 Rita Felski “Imagined Pleasures: The Erotics and Aesthetics of Consumption” * writers in the early 19 th or 20 th century that the decadent nature of department stores would break down the puritan moral code of woman * The Ladies' Paradise, Emile Zola, idea: the department store is a place particularly geared towards women, a place of excess and sensual pleasure * Eva Illoutz, Consuming the Romantic Utopia - “a realm of the imagination within which social conflicts are symbolically resolved or erased through the promise and the vision of ultimate harmony” 1. The Romanticizaiton of Commodities; certain commodities are advertised and sold as mechanisms of romance, love and romance (early 19 th century) was merely a union, yet by the end of the century materialism played an essential part *Advertisers and producers of mass consumer goods imbue their products with romance. (ex: motor oil allows the happy couple to travel to their candle light dinner, any object can be advertised to this concept) * “Candid consumption” and “Oblique consumption” * “yes falling in love was easy, but our diamond says we are going to make it last” 2. The Commodification of Romance calling on a woman to “dating” alone in public
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