Weaknesses: The main weakness that the company may face is the business risks as the products are highly specialized to appease consumers to purchase them. There are a variety of choices of drink in the non-alcoholic beverage industry. Additionally, the ability to maintain such specialized production can cause the company to spend high costs on the product and employees. Opportunities: The opportunities present in this market are ever-increasing as more markets make the change to have health supplements such as vitamins and other chemicals (Kim & Zheng, 2017).
The company still maintains the concept that no sugar added product in the different kinds of health supplements. The lifestyle of customers has changed in a convenient way, and they tend to use more technology to shop. Putting the advertisement into the social media make more change to get to the customers in this century. Threats: The main threat the company may face is competition because there are numerous companies that present the same kind of products to the non-alcoholic beverage industry. Consumer preferences can cause the company to lose sales affecting revenue overall affecting the company. As a result, the company will continuously maintain the qualities of their products and take care of the customers to defend the competitors. Plus, brand loyalty is also essential in this industry. Keeping consumer loyalty will be one of the best ways to maintain sales and income. References Abrams, R. (2014). Successful business plan: Secrets & Strategies (6th ed.) . Palo Alto, CA: Planning Shop.
Kim, G., & Zheng, Y. (2017). US non-alcoholic beverage demand: Evidence from AIDS model with dynamic effect. Journal of Agribusiness . 35 (1). Prnewswire (2019). Retrieved from - billion-non-alcoholic-beverage-market-to-2024-- 300893221.html Shemwell, D. (2016). False advertising and labeling suits two years after the landmark supreme court decision in pom wonderful versus coca cola: Implications for the marketing professoriate. Retrieved from ? article=1104&context=ama_proceedings W Weaknesses
- Risks to appease the customer’s purchase - high cost S Strengths - No sugar added juice
- Healthy product T Threats
- Facing newer competitors and others already in the market O Opportunities - increasing another healthy supplements by maintaining no sugar added
Marx Key Terms Mode of production Relations of production Division of Labor
Productive Forces Alienation/species being Use value – exchange value – surplus value Fetishism of commodities Reading Questions for Marx Describe alienation. Why does a worker become aliented from their labour? Define “species character”.
What is Marx’s main problem with Hegel and where does he see value in Feuerbach?
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