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The survey method has the advantage of getting the

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The survey method has the advantage of getting the representative samplefrom the target population. So, findings of the research can be generalized.Response rate is generally very high.Extensive probing can be used to collect detailed information.Respondent’s body language can guide the interviewer and be recorded tohelp interpret comments.Mail surveyImagine that you are interested in exploring the attitudes college students haveabout writing. Since it would be impossible to interview every student oncampus, choosing the mail-out survey as your method would enable you tochoose a large sample of college students. You might choose to limit yourresearch to your own college or university, or you might extend your survey toseveral different institutions. If your research question demands it, the mailsurvey allows you to sample a very broad group of subjects at a small cost.Advantages:Mail survey has the following advantages.Low cost:Compared to a personal interview or self-administered survey, mailsurveys cost less. The cost of mail survey could be 50% less than self-administered survey and 75% less than face-to-face survey.• Convenience:As the survey is conducted through a mail/in process, therespondents are free to response at their convenience during their leisure time.• Bias:As there is no personal contact between researcher and respondents,there is unlikely the case for personal bias based on first impressions to alterthe response of the survey. This is one of the advantages of mail surveybecause if the respondents do not like the approach of the interviewer, thesurvey results may be unfavourably affected.
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Chapter 19 / Exercise 2
Engineering Fundamentals: An Introduction to Engineering
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• Sampling–internal link:As there is no direct personal contact betweenresearcher and respondents, there is a high possibility of covering a wide rangeof geographical area for survey.Disadvantages:However, the mail survey suffers frommany disadvantages asgiven below.Very low response rate:Among all the survey methods, the response rate inthe mail survey is the least. The response rate is expected to be 20% to 30%.Ability of respondent to answer survey:In the mail survey, we assume thatphysical ability, literacy level and language ability of the respondents areadequate to participate in the survey. As most of the surveys pull therespondents from a random sampling, it is impossible to control such variables.Many target respondents may have different primary language than that usedin the survey. Similarly, many of the target respondents may be illiterate orwith low-reading level and thus may fail to respond to the questions correctly.People with physical inability such as dyslexia, visual impairment or old ageproblems may not have the competence to complete the survey.

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Term
Spring
Professor
seref
Tags
Marketing, researcher
We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Engineering Fundamentals: An Introduction to Engineering
The document you are viewing contains questions related to this textbook.
Chapter 19 / Exercise 2
Engineering Fundamentals: An Introduction to Engineering
Moaveni
Expert Verified

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