2 Move into direct to consumer services instead of offering them through a

2 move into direct to consumer services instead of

This preview shows page 30 - 32 out of 36 pages.

2) Move into direct-to-consumer services instead of offering them through a dealer network New role : 1) Fill the opportunity gap left by OEMs by providing independent back-end/ technology solutions leveraging scale benefits (e.g. digital infrastructure) 2) Provide customer solutions B2B2C (e.g. vehicle features on demand) OEM Supplier New role : 1) Focus on partnerships and close collaboration with tech companies and suppliers to reduce investment costs in, for example, R&D 2) Maintain close interaction with customers by being a mobility provider New role : 1) Enter into deeper co-operation with OEM’s R&D processes, with stronger end-product responsibility 2) Take on a customer-facing role by building fully assembled automated shuttles and/or enabling services (e.g. digital services for fleet operators) New role : 1) Shift towards selling to mobility providers to supply vehicles for their car-sharing service (B2C to B2B) 2) Maintain customer-facing role as a shared mobility/fleet provider New role : 1) Work directly with customers in co-operation with a mobility/fleet provider to offer enabling services (e.g. digital services for mobility provider) 2) Enter fleet operating services by managing all service tasks for mobility providers Shift : 1) Reduce ICE production capacity due to electric powertrain shift (motor/battery cell production outsourced as little opportunity for differentiation, and high price pressure) 1 2) Enter partnerships for sourcing battery raw materials New role : 1) Independently and/or in partnership with OEMs, enter market for R&D/ manufacturing of battery cells, packs and electric motors 2 2) Enter partnerships for raw material sourcing to secure supply (e.g. lithium) 30 Automotive supply chain including: R&D, production, distribution, marketing & sales, aftersales/customer service (adjustable per case) Potential new business tomorrow Core business today (irrelevant tomorrow) Core business today (different strategic approach tomorrow) Reduction/extension/shift of supply chain down-/upstream Strategy& | PwC
Image of page 30
2 3 4 5 1 AUTOMATED SHUTTLE MANUFACTURER Fully assembled shuttle for public and corporate institutions (e.g. city councils/ shuttle service provider) Success factors 1 : Production excellence Cost efficiency / lean SC 2 Fast time-to-market Example of international automotive supplier : autonomous, electric, shared people mover in co- operation with mobility start- up and system provider VEHICLE FEATURE ON DEMAND PROVIDER Product-as-a-service for end consumers through e.g. mobility providers, allowing for direct monetization Success factors 1 : Partnership management Customer centricity User experience Example of manufacturing company/ supplier: fully automated “valet parking” (parking and car return upon user’s request via app) MOBILITY INTELLIGENCE PROVIDER Mobility software services and centralized data analytics for fleet operators and mobility service providers Success factors 1 : Real-time data analytics Service integration Customer centricity Example of German OEM’s mobility service company: fleet management software for intelligent mobility solutions SMART INFRASTRUCTURE ENABLER • D igitally-enabled traffic solutions for integrated mobility systems to
Image of page 31
Image of page 32

You've reached the end of your free preview.

Want to read all 36 pages?

  • Fall '20
  • Automobile, Electric vehicle

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes