D customers get frustrated by the deficiencies of their personal Internet

D customers get frustrated by the deficiencies of

  • Rutgers University
  • MARKETING 301
  • Notes
  • bigbobsnotes
  • 214
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D. customers get frustrated by the deficiencies of their personal Internet carrier. E. it is too easy for competitors to copy online promotions. Some companies, such as Saturn, have even created their own online communities as showcases for their brands and products. One advantage of this medium is that it is less expensive than other forms of marketing, even though it may require constant monitoring by someone at the company or its advertising agency. AACSB: 3 Learning Objective: 18-01 Discuss integrated marketing communication and the communication process 4. (p. 458) Promotion represents the fourth element in the marketing mix. The promotional element consists of communication tools, including advertising, personal selling, sales promotion, public relations, and __________. A. human resources B. public service C. direct marketing D. online networking E. special events Promotion represents the fourth element in the marketing mix. The promotional element consists of communication tools, including advertising, personal selling, sales promotion, public relations, and direct marketing. AACSB: 3 Learning Objective: 18-01 Discuss integrated marketing communication and the communication process 18-81
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Chapter 18 - Integrated Marketing Communications and Direct Marketing 5. (p. 458) Promotion represents the fourth element in the marketing mix. The promotional element consists of communication tools, including advertising, public relations, sales promotion, direct marketing, and __________. A. human resources B. personal selling C. public service D. online networking E. special events Promotion represents the fourth element in the marketing mix. The promotional element consists of communication tools, including advertising, personal selling, sales promotion, public relations, and direct marketing. AACSB: 3 Learning Objective: 18-01 Discuss integrated marketing communication and the communication process 6. (p. 458) Promotion represents the fourth element in the marketing mix. The promotional element consists of communication tools, including sales promotion, public relations, personal selling, direct marketing, and __________. A. human resources B. advertising C. online networking D. special events E. conventions Promotion represents the fourth element in the marketing mix. The promotional element consists of communication tools, including advertising, personal selling, sales promotion, public relations, and direct marketing. AACSB: 3 Learning Objective: 18-01 Discuss integrated marketing communication and the communication process 18-82
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Chapter 18 - Integrated Marketing Communications and Direct Marketing 7. (p. 458) The combination of one or more communication tools used to: (1) inform prospective buyers about the benefits of the product, (2) persuade them to try it, and (3) remind them later about the benefits they enjoyed by using the product is referred to as the __________.
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  • Spring '08
  • YENIYURT
  • Marketing, Integrated Marketing Communications and Direct Marketing

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