Maxis have the risk of being takeover by these 2 partners Maxis will be too

Maxis have the risk of being takeover by these 2

This preview shows page 12 - 14 out of 17 pages.

Maxis have the risk of being takeover by these 2 partners. Maxis will be too dependent on their partners. Provides quality services Maintain customer for using Maxis as their phone service provider. Maxis might not able to cover the cost of the services provided since the plan is cheaper. E噦?ective feedback system implemented. Customer's problem can be solve immediately while satisfy them for subscribe Maxis. Feedback system might encounter technical error in the system. Approaching new target segments to gain competitive advantages. Increase Maxis's customer network and sales. Failure of marketing method will be a waste of money used. Key questions Option / Hypothesis Decision criteria Pros Cons/ Risk How technology a噦?ects Maxis in telecommunication industry? Follow the newest trends in technology. Wide wireless coverage. Partner with technology company. Security system-secure customer information. Become the 琟rst dealer in Malaysia. Customer is able to buy their preference phone at the very 琟rst hand. () () (- marketing-for-maxis-marketing-essay.php&via=ukessays) (- marketing-for-maxis-marketing-essay.php) Print UK ESSAYS (/) (/myaccount/) 1
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Customers have their own preferences which are di䷣cult to follow. They might not favor the new products. Maxis wireless coverage reaches almost the whole Malaysia. Customer will be more loyal to Maxis since they are able to provide wide wireless coverage. The cost for wireless maintenance will increase while customer request for cheaper charges. Maxis become the 琟rst dealer to sell iPhone, android phone and etc. in Malaysia. Maxis will be able to grab the 琟rst hand pro琟t before any other company does. Maxis will be too dependent on Technology Company. When there are no new products, there will not have any growth in sales. Insecure in data system will result in leakage of customer information. Customer will not worry about the leakage of their information to outsiders. Hackers still able to access to the data system. This causes customer to loss con琟dent in Maxis. Key questions Option / Hypothesis Decision criteria Pros Cons/ Risk What are the criteria that Maxis needed in order to compete with other telecommunication company outside Malaysia? Maintain good relations with foreign companies which are able to supply quality software and services.
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  • Spring '16
  • Broadband Internet access, Maxis, maxis broadband

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