To serve both buyers and sellers marketing seeks to and satisfy the needs and

To serve both buyers and sellers marketing seeks to

This preview shows page 6 - 8 out of 179 pages.

12. To serve both buyers and sellers, marketing seeks to __________ and satisfy the needs and wants of prospective customers. A. changeB. createC. discoverD. manipulateE. weigh13. Which of the following statements about stakeholders is most accurate? 14. Whether an individual is buying for personal use or use for his household, or an organization is buying for its own use or for resale, the individual or organization would be considered 1-6
Chapter 01 - Creating Customer Relationships and Value through Marketing15. A student wants to buy a cell phone so she can share pictures with her friends, and an insurance claims adjuster wants to buy a cell phone in order to document accident reports. If they both purchase the same model phone, which statement is most accurate? 16. A company designs and sells high quality baseball gloves. Who would benefit the leastif the firm implements a quality marketing program? A. A baseball player who purchases a new glove (regardless of how good a player)B. The salesperson who sold the baseball player the gloveC. The supplier who provided the leather for manufacturingD. The shareholders of the firm that design and manufactures the gloveE. No one should benefit "least." There should be benefit to all of the people or organizations listed above; even society benefit.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture