p 234 Which of the following is a criterion used for selecting a target segment

P 234 which of the following is a criterion used for

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160.(p. 234)Which of the following is a criterion used for selecting a target segment? A. Potential for increased profitB. Similarity of needs of potential buyers within a segmentC. Difference of needs of buyers among segmentsD.Competitive positionE. Potential of a marketing action to reach a segmentThere are five criteria used for selecting a target segment—market size, expected growth, competitive position, cost of reaching the segment and compatibility with the organization's objectives and resources. There are also five criteria to use in forming the segments, which are often confused with those used to select segments. To form segments the criteria include potential for increased profit, similarity of needs of potential buyers within a segment, difference of needs of buyers among segments, potential of a marketing action to reach a segment, simplicity and cost of assigning potential buyers to segments.AACSB: 3LL: 2Learning Objective: 09-04 Develop a market-product grid to identify a target market and recommend resulting actions9-152
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Chapter 09 - Market Segmentation, Targeting, and Positioning 161.(p. 234)Five general criteria are often used to pick target segments. They include the size of the market, expected growth of the market, competitive position of the firm with respect to the market, and cost of reaching the segment. What is the fifth criterion? There are five criteria used for selecting a target segment—market size, expected growth, competitive position, cost of reaching the segment and compatibility with the organization's objectives and resources.AACSB: 3LL: 2Learning Objective: 09-04 Develop a market-product grid to identify a target market and recommend resulting actions 162.(p. 234)Which of the following is a criterion used for selecting a target segment? There are five criteria used for selecting a target segment—market size, expected growth, competitive position, cost of reaching the segment, and compatibility with the organization's objectives and resources. There are also five criteria to use in forming the segments, which are often confused with those used to select segments. To form segments the criteria include potential for increased profit, similarity of needs of potential buyers within a segment, difference of needs of buyers among segments, potential of a marketing action to reach a segment, simplicity and cost of assigning potential buyers to segments.
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