relevant links. The BMW i8's target customers are rich second generation, wealthyyoung capitalists, executives interested in driving, and environmentally conscioussuper sports car enthusiasts who are keen to learn about cars and BWM productsthrough the Internet, through social media. The posting of advertisements and postscontaining information about the BMW i8 product may motivate the curiosity andfurther exploration of their articles, photos or videos. Once a high-end sports car likethe BMW i8 is interested in the audience, the relevant traffic will be more and more,and the brand information and brand value of the product will be well reflected.BMW can also promote BWM i8 products by looking for popular writers, celebritiesand industry authorities interested in promoting high-end sports cars or interested inmovies and advertisements, emphasizing that the product is the best in power andhandling in environmental protection and concept cars. It makes it easy to stand out inthe same car and become the first choice for consumers. At the same time, it is easierto attract rich second generation and young capitalists by using celebrity benefits, sothat they can meet the identity of the sports car. At the same time, the publicforwarding or sharing of products by the KOL effect can lead to rapid traffic growthand brand awareness.ReferencesChoi, M. W. (2015). The Customized Public Policy PR Strategy in Big Data Era.Indian Journal of Science and Technology, 8(23), 1.Fulgoni, G. M. (2015). How Brands Using Social Media Ignite Marketing and DriveGrowth: Measurement of Paid Social Media Appears Solid But Are the Metrics forOrganic Social Overstated?. Journal of Advertising Research, 55(3), 232-236.
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Kim, Y., & Park, H. (2017). Is there still a PR problem online? Exploring the effectsof different sources and crisis response strategies in online crisis communication viasocial media. Corporate Reputation Review, 20(1), 76-104.Scott, D. M. (2009). The new rules of marketing and PR: how to use social media,blogs, news releases, online video, and viral marketing to reach buyers directly. JohnWiley & Sons.Xie, Q., Neill, M. S., & Schauster, E. (2018). Paid, earned, shared and owned mediafrom the perspective of advertising and public relations agencies: Comparing Chinaand the United States. International Journal of Strategic Communication, 12(2), 160-179.
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