The bmw i8s target customers are rich second

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relevant links. The BMW i8's target customers are rich second generation, wealthy young capitalists, executives interested in driving, and environmentally conscious super sports car enthusiasts who are keen to learn about cars and BWM products through the Internet, through social media. The posting of advertisements and posts containing information about the BMW i8 product may motivate the curiosity and further exploration of their articles, photos or videos. Once a high-end sports car like the BMW i8 is interested in the audience, the relevant traffic will be more and more, and the brand information and brand value of the product will be well reflected. BMW can also promote BWM i8 products by looking for popular writers, celebrities and industry authorities interested in promoting high-end sports cars or interested in movies and advertisements, emphasizing that the product is the best in power and handling in environmental protection and concept cars. It makes it easy to stand out in the same car and become the first choice for consumers. At the same time, it is easier to attract rich second generation and young capitalists by using celebrity benefits, so that they can meet the identity of the sports car. At the same time, the public forwarding or sharing of products by the KOL effect can lead to rapid traffic growth and brand awareness. References Choi, M. W. (2015). The Customized Public Policy PR Strategy in Big Data Era. Indian Journal of Science and Technology, 8(23), 1. Fulgoni, G. M. (2015). How Brands Using Social Media Ignite Marketing and Drive Growth: Measurement of Paid Social Media Appears Solid But Are the Metrics for Organic Social Overstated?. Journal of Advertising Research, 55(3), 232-236.
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Kim, Y., & Park, H. (2017). Is there still a PR problem online? Exploring the effects of different sources and crisis response strategies in online crisis communication via social media. Corporate Reputation Review, 20(1), 76-104. Scott, D. M. (2009). The new rules of marketing and PR: how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly. John Wiley & Sons. Xie, Q., Neill, M. S., & Schauster, E. (2018). Paid, earned, shared and owned media from the perspective of advertising and public relations agencies: Comparing China and the United States. International Journal of Strategic Communication, 12(2), 160- 179.
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