Industry Analysis

Product is most popular is primarily white women

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product is most popular is primarily white women between the ages of 55 and 64, within a Management, Business or Financial occupation. Knowing that this category is an extremely small percentage of the population, Reddi-wip cannot strictly advertise to only this market. Looking at each category separately helps to identify how and where to place advertisements. Regarding gender, women are more likely to consume this whipped cream product than men. The age group most popular with the Reddi-wip brand is those between the ages of 55 and 64, but closely behind in popularity are those between 45 and 54 years of age. There is an extreme drop in product usage within the 18 to 34 year age group. This could be due to lack of financials used to spend on luxury goods during this period of life. The white population dominates the consumer market for Reddi-wip, with the next closest category of people who identify themselves as falling into the group with multiple race classifications. Those who attended college or a graduate school program are also more likely to purchase Reddi-wip. It is important to recognize what types of people consume a certain product in order to understand where you will benefit most from advertising. Reddi-wip will look at this information and place their advertisements and coupons where their target demographics consume the most media. According to Mediamark, the primary media outlet Reddi-wip uses to advertise their
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product is most popular is primarily white women between...

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