fuel usage safety customer service environmental friendliness and on financial

Fuel usage safety customer service environmental

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fuel usage, safety, customer service, environmental friendliness, and on financial grounds (Chandra, 2015). Intense competition may lower the amount of unit annual sales and overall sales revenue for the company. Therefore, Toyota must ensure efficiency in manufacturing and distribution to maintain its position in the market and realize its expansion prospects. 3.1.4.2Natural DisastersToyota, just like all other companies in the world, is not immune to natural disasters such as floods, earthquake, and storms. Japan, which is the headquarter for Toyota, is highly prone to earthquake at different times of the year. For instance, the Tokohu earthquake disaster is one of the most devastating disasters to hit the country in 2011. The disaster affected the production capacity of various firms in the country for a long time. Besides, other geographic segments in the world face a real danger of natural catastrophes that hurt the regular operation of the companies, including Toyota. If the disasters occur more regularly, the net impact on the company is vast that it will affect the net sales and revenues during the period. 3.2Industry AnalysisThe automobile industry is on the increasing trend globally, with Toyota being among thebest-performing companies in the sector. Toyota has over 30 other manufacturing plants in different geographic areas outside Japan. The company’s strategy has been to invest in mass production an imperative approach that ensures that the company remains competitive and highlysuccessful. Following the economic recession in many parts of the Northern America market
TOTOYA MARKETING PLAN15segment, many customers in the region preferred repairing their old cars as opposed to buying new ones (The Wall-street Journal, 2019). The shift in demand created the right brand image for Toyota as the majority of its products last longer than other competitors. Additionally, the company seized the opportunity to increase the production of genuine spare parts and an extended warranty period of five years helped to create a more loyalty culture among its customers globally. In the recent past, the demand for eco-friendly and fuel-efficient cars has been on the rise due to various statutory and economic conditions. Consequently, the company accelerated the production of electric vehicles and hybrid brands such as Camry and Avalon brands to meet the increasing demand. Besides, Toyota is keen to establish its dominance in this emerging market through R&D, partnership, and continuous innovation (Halbright & Dunn, 2010). For instance, Toyota partnered with Leviton company to manufacture car-charging batteries in Toyota’s hybridcars.In the global market, the United States, Germany, and Japan are the leading countries in the manufacture and sale of automobile products. For instance, Germany has Daimler, VW, and BMW; America has GM, Chrysler, and Ford Motors; Japan has Toyota, Honda, and Nissan. The three markets are highly competitive and flooded with products from either of the counties dominating the local markets. Toyota uses an advertisement to create awareness of the quality of

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