A website is the best medium of interaction between potential clients and businesses.The point is to get the most number of people to visit your site and make a purchase. A properly optimized website gets massive site traffic and conversions. Creating local content relevant to your geographical location will attract more local traffic.Local SEO packGoogle defines local SEO as one which is determined by geographical boundaries. For a business to feature in the local pack, it has to register on the "google my business" site.With 46% of all Google searches seeking local information, companies that appear on organic results in a specific locality have a higher client conversion ratio.Improve NAP on your siteNAP stands for Name, Address, and Phone number. Local SEO works on geographical principles. To work effectively, your NAP has to be consistent in your Google my business site and the company's website. Having a consistent NAP on all the business pages is ideal. Conflicting information makes google ignore listings or give erroneous results.According to nectafy research, 88% of people who do a local search either call or visit that business in 24 hours.BacklinkingBacklinks are essential for building page and domain authority. A backlink is an external Inbound link from a different website to your site. A backlink acts as a vote of confidence.
It helps Google realize that your site is relevant if other high authority sites vouch for you. Sites