When we define our biggest competitors in the market we feel Links Inc as one

When we define our biggest competitors in the market

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and spicy. When we define our biggest competitors in the market we feel Links Inc as one because it is in business since 1986 which means it has got a strong pedigree and industry knowledge, it does an annual revenue of 1.2 billion dollars per annum from its variated product line and is well positioned to be a market leader in the industry segment, so our challenge at our current lifecycle will be to create a separate brand identity and vision from the existing players in the market. We are also monitoring the US salted snacks industry which in today’s time by revenue is valued around 29 billion dollars, and has a projected year on year growth of 2.4 % in revenue. The product that dominates this segment is Lays nearly dominating 30% of the potato chips market. The reason why we are doing this is we feel since our product is a part of the overall snacks industry, our strategy will revolve around switching the consumers preference to meat based snacks. Our marketing strategy is that we feel a few firms dominate the jerky market, which means it is highly concentrated. Hence we look at a marketing strategy to not dominate
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