In 2014 thepoplookcom rebranded to Poplook They launched their debut maternity

In 2014 thepoplookcom rebranded to poplook they

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collection. In 2014, thepoplook.com rebranded to Poplook. They launched their debut maternity line, work wear line, and children’s wear collection. They also have been chosen as Premium E-tailer for MyCyberSALE. Poplook’s first handbag collaboration with renowned local handbag brand which is Sometime by Asian Designers and until now Poplook have their own success. VISION A vision is a practical guide for creating plans, setting goals and objectives, coordinating and evaluating the work of any project either large or small. Poplook vision is “Modesty, Choice, Affordability”. MISSION Poplook’s mission is “Brand of choice modest fashion in Muslimah concept”. NATURE OF BUSINESS Poplook’s nature of business is in private sector and operates as an online fashion store. Nowadays, online shopping is the easiest way to people buy and window shopping without have to going at stores itself.
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THE MARKETING MIX The term "marketing mix" is a foundation model for businesses, historically centered around product, price, place, and promotion. The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". The marketing mix of Boost Juice has been changing over time with more product and services in different way of advertising all those products. PRODUCT Below is the product strategy in Poplook marketing strategy: Poplook is the recent Malaysia’s leading online stores and one of its competitors is Fashion Valet. Basically, Poplook have a strong presence in Malaysia and Singapore. Some people might not know what is Poplook because they have several products that they sell. They offer a wide variety of fashion items such as clothing, headscarves, handbags, jewelry, maternity and sportwear. Poplook has their own styles and own designs but they more into Muslimah fashion. Their style is high street fast fashion and very trendy offering for the mass market. For Maternity
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All the products only can be worn by all Muslimah and women out there. Poplook also discover clothes for mother and daughter, breast-feeding friendly, baju kurung, jumpsuits, kids and many more. They provide over 1500 design options for customers and many sizes are available such as, XS to 4XL and also in Regular and Tall lengths. Since Poplook is a world-wide online store, their top competitors are Twenty3, Sally Fashion and Fashion Valet. For the accessories, Poplook also have various choices of shoes, handbags, belts, jewellery. Customers will like all the materials because they have the best products with high quality. Other than that, The Poplook design team emphasizes versatility in classic cuts while staying up-to-date and incorporating current trends. Besides that, Poplook has recently launched their new series of gorgeous dresses, gowns and skirts in the Wedding & Celebrations collection. Anyone and everyone will definitely be spoilt for choice. This collection also suitable for all the bride-to-be and the bridesmaids-to-be. The example looks for Wedding & Celebrations collection are: Mother & Daughter collection Shoes and handbags collection
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PRICE Below is the pricing strategy in Poplook marketing strategy: Poplook products is not pricey like the other online brands.
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  • Fall '15
  • student
  • Marketing, fashion valet

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