Provide an executive summary of at least 300 words The summary should include

Provide an executive summary of at least 300 words

This preview shows page 5 - 8 out of 22 pages.

Provide an executive summary of at least 300 words. The summary should include: Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 5
Image of page 5
TABLE OF CONTENTS PAGES 12. Executive Summary 6 13. Introduction 8-9-10 14. Situational Analysis SWOT Analysis 11 Issues Identified 12-13 15. The e-Marketing Schedule Gantt Chart or Timeline for the e-Marketing Plan 14 16. The e-Marketing Strategies & Action Plan product strategies 15 price strategies 15 promotion strategies 15 distribution strategies 16 17. Costing and Budget 16 18. Technical Issues website content & searchability 17 Customer registration & logging security (for customers and staff) 17 Coupon codes, rewards for old clients, discounts 17 multimedia 17 Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 6
Image of page 6
T-1.8.1_v3 autoresponders 17 order forms and feedback forms 17 access levels to online resources 17 credit card transactions 17 website hosting 18 website publishing 18 technical staff (size, requirements) 18 19. Monitoring Strategy 19 20. e-Marketing Evaluation methods 19 21. Sources & References 20 22. Appendix
Image of page 7
Image of page 8

You've reached the end of your free preview.

Want to read all 22 pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture