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64.According to the text, which of the following organizations was recognized as the largest global researchfirm based on year 2000 global research revenues?a.NFO WorldGroup Inc.b.Arbitron Inc.c.VNU N.V. (moderate, page 17)d.Roper Starch Worldwide Inc.e.Decision Analyst, Inc.65.Which of the following marketing research firms does NOT offer customized services?66.Companies whose primary service offering is their expertise in collecting data for research projects arecalled ______________.67.Which of the following types of research suppliers perform services that include editing competingquestionnaires, developing a coding scheme, and transcribing the data onto diskettes or magnetic tapes forinput into the computer?68.According to the text, the most common entry-level position in the marketing research industry for peoplewith bachelor's degrees is ______________.a.assistant project directorb.project directorc.operational supervisor (moderate, page 20)d.research analyste.account executive7
69.All of the following are mentioned in the text as steps to take to prepare for a career in marketing researchEXCEPT:70.A formalized set of procedures for generating, analyzing, storing, and distributing pertinent information tomarketing decision makers on an ongoing basis is called a(n) ______________.71.In order to compare the national retailers' success in selling its brands of digital cameras with the national retailers' success in selling traditional camera equipment, the marketing manager for Sony decided to use the billing information Sony has for these national retailers. This information is fed into spreadsheets formatted in tabular form and updated continuously as accounts change. In doing so, the marketing manager for Sony utilized which one of the following?