The idea behind is that different parts of our brain

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46. The idea behind _____ is that different parts of our brain are better suited for focused versus nonfocused attention.
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A. right brain/left brain lateralization B. subliminal lateralization C. hemispheric lateralization D. interpretation E. affective interpretation 47. Which side of the brain is primarily responsible for verbal information, symbolic representation, sequential analysis, and the ability to be conscious and report what is happening? 48. Which side of the brain deals with pictorial, geometric, timeless, and nonverbal information without the individual being able to verbally report it? 49. A message presented so fast or so softly or so masked by other messages that one is not aware of seeing or hearing it is called a(n) _____ stimulus.
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50. Which of the following statements is true regarding subliminal stimuli? A. Research awareness have a sub B. There is evidence that marketers are using subliminal messag C. A subliminal ad is different from a "normal" ad in that it "hid ad by making it so weak that it is difficult or impossible for a D. Subliminal advertising has not been the focus of intense stud E. Masked symbols, deliberate or accidental, do appear to affect effectiveness and can influence consumption behavior. 51. _____ is the assignment of meaning to sensations. 52. Interpretation is generally a relative process rather than absolute, often referred to as _____.
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53. _____ meaning is the conventional meaning assigned to a word such as found in the dictionary. 54. _____ meaning is the specific meaning assigned a word by a given individual or group of individuals based on their experiences, expectations, and the context in which the term is used. A. Sema ntic B. Psychological C. Cognitive D. Affective E. Seminal 55. When a teenager says, "It's cool," his friends understand that he's not talking about the temperature. In this case, the meaning of the word, "cool," is based on its _____ meaning.
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  • Fall '12
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  • DIGITAL VIDEO, C. Cognitive Interpretation, b. Ron

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Christopher Reinemann
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