Your running shoe weighs 10 ounces and has a rubber

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37. Your running shoe weighs 10 ounces and has a rubber waffle sole, these items are considered to be product ______? a. Specific b. Values c. Benefits d. Attributes 38. Who was the person who obtained the North American distribution license for Reebok? 39. ________ costs of doing business will be incurred whether or not any sells are made?
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40. Service and developing trust are key components of …..? 41. The means-end chain, benefits….. a. Are enduring benefits about desirable outcomes b. Are positive consequences of product use c. Include functional, psychological, and social d. Both b and c 42. How did Lambesis develop a global strategy for Airwalk’s advertising message? 43. Desks R Us manufacturers desks that are used in college classrooms, the price of each desk are $50. The variable costs are $20, and the fixed costs are $60,000, what is the break-even point in dollars? 44. What is a communications vehicle used to reach members of a target audience called?
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45. Anything that interferes with effective communication is called: a. Message b. Feedback c. Noise d. Receiver 46. At which stage in the product life cycle do new competitors enter the market creating new variations of the product? 47. Rules that deal with the correct way to furnish ones house or wear ones clothes are called: 48. Which person on the list below is considered the creative mind concerned with the design of the athletic shoe? 49. Which of the following is NOT a design that was created at Adidas? a. Shoes with nylon soles b. Interchangeable spikes
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c. Four spiked running shoes d. Waffle sole 50. Which of the following is not a part of the marketing strategy of Adidas?
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  • Spring '08
  • billthompson
  • Athletic shoe, Reebok

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