Implementation and execution Management must research the market and evaluate what are the characters that are most wanted for non Disney fans. After obtaining the rights of the characters it will use it will have make a design or a ship with the proper theme. Depending on the time frame and cost it could use an existing ship and transform it to the specification of the theme.
15 3. Avoid Lawsuits Identification + Statement Carnival Corporation & plc have to consider that their brand awareness and high market share in the leisure cruise vacation industry is critical to the success of the company. Competitors can take advantage when companies get caught up in legal disputes and lawsuits, thus losing consumers due to a tainted reputation. Analysis The company is interested in the continued growth of the U.S market but the expansion and forecasted growth in the international segment is what Carnival needs to pay attention to and protect. The company has over 98 ships worldwide and the competition is another hundred or so ships from different cruise lines. The image of the company has to be of responsibility and leadership. Carnival caters to a vast array of contemporary, premium and luxury consumers. The brand image is what drives these consumers to Carnival and its brands over other competitors. A real threat to Carnival is lawsuits and disputes as this is the main cause of tainting a reputation for the company. Laws and policies considered basic regarding waste management, fueling, and food contaminations and worker laws has to be researched for every destination that Carnival and its brand travel. These responsibilities have to be expressed throughout the organization. Recommended Course of action Due to their being no alternatives the recommended course of actions is to review the corporate mission, strategy statement and goals as to see if there are any possible any misunderstandings and align the organization by having more simple and highly specific statements. Carnival will have to invest in a rigid training program for its highly critical managers and operating managers for each ship. Implementation and execution The company should implement these changes as by next year. Carnival is responsible when recruiting all managers and department heads for each cruise line. The most critical jobs such as fueling, maintenance, engineers, waste management, food management, entertainment management and HR have to be highly trained in the policies and laws to operate smoothly in the destinations of operation. The company will observe the increased training and results will either show less lawsuits or nothing has changed.
16 Financial Analysis The cruise line industry is projected to continue to rise in 2010 to 2013, 18.4 million to 21.3 million respectively. (Wheelen, Hunger, Hoffman, & Bamford, 2015). This projection gives ample space for Carnival Co. to continue to expand. In 2009, the largest cruise line market was the North American market in which Carnival Co. has 55% market share, and worldwide it had 50% (Wheelen, et al., 2015). Even though, the terrorist attacks in September 11, 2001 forced many cruise lines to close Carnival maintained its position and expanded to Europe. These move help Carnival during the recession that negatively affected the industry during 2008 and 2009.
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- Summer '19