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people of Indianapolis. He was in a neighborhood that was predominantly blacks. He knew thatthe news that he was going to deliver were bad news and his audience would be angry. Kennedytries to appeal to the audience not to take a violent act of revenge against the assassination ofMartin Luther King Jr., as it would be disrespectful to that of Martin Luther King and all thework he had done to have people live in harmony. Kennedy adapted his speech to be effective to
his audience . His emotional message conveyedto the audience to follow Martin Luther King’ssteps to love and peace.The audience culture in Kennedy’s speech acknowledges that most of the people in thecrowd are African-American, and that some would infuriated with the news.Kennedy’s firstparagraph in his speech addresses accordingly, “ I have some very sad news for all of you, and, Ithink, sad news for all of our fellow citizens, and peoplewho love peace all over the world..”His tone and pauses in between sentences help him introduce the purpose of his speech. He