5 as noted in the chapter each business strategy is

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5 As noted in the chapter, each business strategy is context-dependent. What do you see as positives and negatives with the selected business strategy of your firm in its competitive situation? An Emirate Airline limited accepts keeping up a free market and has effectively expelled mergers and unions to stay competitive in their offered to supply fabulous benefit and quality flight. Emirate Airline company has moreover introduced an innovation that has given it a competitive advantage over its competitors within the showcase. Strengthened security degree within the Asia-Pacific locale has encouraged the Emirates carrier to extend and develop in the midst of precariousness in other localities of the world. At last, the commitment to different natural activities has permitted the company to work and get a positive corporate picture, which makes it more competitive within the flight advertise. 6
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6 What suggestions do you have to improve the firm’s business strategy and strategic position? Recommendation to the Airline company is that ,they management can try to use utility point to point strategy as opposed to what The Emirate Airline uses the hub and spoke system, as Competitors operates within their systems. This should be based on adopting the concept of high average velocity and maximizes passenger per miles revenue. 7. Create a strategy canvas for your firm. Set on the horizontal axis an appropriate selection of the value curve items and on the vertical axis, set the other industry segments (such as strategic groups) for comparison. The vital canvas for Emirate Airline. Reference Norris, G., Thomas, G., Wagner, M., & Forbes, S. C. (2005). Boeing 787 dream liner flying redefined . Perth, Australia: Aerospace Technical Publications International. Odoni, A. (2015). The global airline industry . John Wiley & Sons Inc. Smith, P. (2004). Ask the pilot: Everything you need to know about air travel . New York: Riverhead Books. Kleymann, B., & Seristö, H. (2016). Managing strategic airline alliances . Kim, W. C., & Mauborgne, R. (2015). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Massachusetts: Havard Business School Publishing Corporation. Belobaba, P., Odoni, A. R., & Barnhart, C. (2016). The global airline industry 7
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Leinwand, P., Mainardi, C., Kleiner, A., & Harvard Business Press. (2016). Strategy that works: How winning companies close the strategy-to-execution gap. Boston, MA: Harvard Business Review Press. Sala-i-Martin, X., Schwab, K., Porter, M. E., & World Economic Forum. (2005). the global competitiveness report 2004-2005: World Economic Forum, Geneva, Switzerland 2004. New York: Oxford University Press. Heracleous, L., Wirtz, J., & Pangakar, N. (2006). Flying high in a competitive industry: Cost- effective service excellence at Singapore airlines. Singapore: Mcgraw-hill Publishing Co. Wittmer, A., Bieger, T., & Müller, R. (2011). Aviation systems: Management of the integrated aviation value chain. Berlin: Springer. Review, H. B. (2014). Entrepreneur's Toolkit: Tools and Techniques to Launch and Grow Your New Business. Boston: Harvard Business Review Press. 8
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  • Spring '17
  • Accounting, ........., korean air, emirates airlines

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