The e commerce platform helped the company to increase the market share

The e commerce platform helped the company to

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platforms also through Youtube ads, facebook page, e-commerce site, etc. The e-commerce platform helped the company to increase the market share. FashionValet The company has established some existing customers in West Asia and that the high demand from that region is also due to FashionValet’s product and fashion offerings which suit its local community’s taste. However, FahionValet only have promoted their product on social media site which is their Facebook and Instagram. Due to limited social media so it cannot generate awareness to customer, cannot attract new customer and unable to increase brand awareness. Social media channel can useful to promote company brand image of product and users of social media now are highly motivated web consumer like Zalora did to their promotion wide range. Page-10
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4.0 Conclusion In general, today’s businesses must always strive to create the next best thing that consumers will want because consumers continue to desire their products, services etc. to continuously be better, faster, and cheaper. In this world of new technology, businesses need to accommodate to the new types of consumer needs and trends because it will prove to be vital to their business’ success and survival. E-commerce is continuously progressing and is becoming more and more important to businesses as technology continues to advance and is something that should be taken advantage of and implemented. From the inception of the Internet and e-commerce, the possibilities have become endless for both businesses and consumers. Creating more opportunities for profit and advancements for businesses, while creating more options for consumers. However, just like anything else, e- commerce has its disadvantages including consumer uncertainties, but nothing that cannot be resolved or avoided by good decision-making and business practices. There are several factors and variables that need to be considered and decided upon when starting an e-commerce business. Some of these include types of e-commerce, marketing strategies, and countless more. If the correct methods and practices are followed, a business will prosper in an e-commerce setting with much success and profitability. Page-11
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Reference i. Books Philip Kotler, Principle of Marketing, Seventeenth Edition, Kuala Lumpur, Northwestern University, 2018. ii. Internet Page-12
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