sufficient value to outweigh the various costs involved in implementation
5. Elaboration:
creating a plan to implement the solution and
following through
From How Creative are You?

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PERSONAS are:
1.
Archetypal people involved with a product
or service
2.
More than just a “USER” –
specific people
3.
Devised from OBSERVING and TALKING to
people
4.
A composite of many people
From SAFFER:
Designing for Interaction

SCENARIOS are
STORIES
(your persona is the protagonist)
IMAGINE
your design concepts
IN USE

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