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Nikeb. State Farmc. Under Armourd. Old Spicee. Wilson SportsResponse Feedback:Von Miller has scored an endorsement deal with Procter & Gamble's Old Spice men's brand.Question 20 out of 10 pointsWhich of the following brands would be a Cash Cow for Coca-cola?Selected Answer:[None Given]Answers:a. Coke Blak
b. Hi-Cc. Full Throttled. Dasani Watere. Coke ClassicResponse Feedback:um...Coke?Question 30 out of 10 pointsIn class, we heard from one of our video guest lecturers, Don Kosec, on the impact of generational preferences on:Selected Answer:[None Given]Answers:a. television programs.b. the use of landlines for phones.c. radio stations listened to.d. the selection of magazines to read.e. the age for marriage.Response Feedback:Don talked about the fact that AT&T did not pay attention to the cable business. Cable companies are taking residential phone business! And today’s customers don’t even go with land lines!Question 40 out of 10 points
In Marketing in the News, we heard that Coca-Cola is rebranding it product in the UK. From what we heard, why are they doing this rebranding?Selected Answer:[None Given]Answers:a. Consumers felt the product was too expensive.b. Consumers did not remember the product.c. Consumers did not know the product has no sugar.d. Consumers did not know the product was caffeine-free.e. Consumers did not know where to find the product.Response Feedback:Coke originally announced it would be revamping its ‘Coke Zero’ variant after discovering that half of its consumers did not know itcontained no sugar.Question 50 out of 10 pointsAds appealing to interests such as retirement housing and financial planning are targeted at which generational cohort?Selected Answer:[None Given]Answers:a. echo-boomersb. Generation Xersc. Generation Yersd. baby boomerse. baby bustersResponse Feedback:Baby boomers were born between 1946 and 1964, and being older, they often are receptive to products that
focus on the planning for their retirement and financial planning.Question 60 out of 10 pointsAll of the following statements about the environmental forces that have influenced Facebook are true exceptSelected Answer:[None Given]Answers:a.the Federal Trade Commission (FTC) has a laissez-faire policy of not interfering with the development and marketing of Facebook and other social media websites.b.technological advances in data storage, server speed, andsoftware integration have made Facebook increasingly fast and convenient.c.its rivalry with Google, Twitter, and Snapchat; the ability of users to easily switch platforms; and the constant threat of new social networks targeted at specific interestgroups encourage rapid expansion.d.the cost of wireless connectivity and smartphones rapidly declined and Internet access expanded, which increasingly made social networking affordable for more people.