Nike
b.
State Farm
c.
Under Armour
d.
Old Spice
e.
Wilson Sports
Response
Feedback:
Von Miller has scored an endorsement deal with Procter &
Gamble's Old Spice men's brand.
Question 2
0 out of 10 points
Which of the following brands would be a Cash Cow for Coca-cola?
Selected
Answer:
[None
Given]
Answers:
a.
Coke Blak
b.
Hi-C
c.
Full
Throttle
d.
Dasani
Water
e.
Coke
Classic
Response
Feedback:
um...Cok
e?
Question 3
0 out of 10 points
In class, we heard from one of our video guest lecturers, Don Kosec,
on the impact of generational preferences on:
Selected
Answer:
[None Given]
Answers:
a.
television programs.
b.
the use of landlines for
phones.
c.
radio stations listened to.
d.
the selection of magazines to
read.
e.
the age for marriage.
Response
Feedback:
Don talked about the fact that AT&T did not pay
attention to the cable business. Cable companies are
taking residential phone business! And today’s
customers don’t even go with land lines!
Question 4
0 out of 10 points
In Marketing in the News, we heard that Coca-Cola is rebranding it product in
the UK. From what we heard, why are they doing this rebranding?
Selected
Answer:
[None Given]
Answers:
a.
Consumers felt the product was too expensive.
b.
Consumers did not remember the product.
c.
Consumers did not know the product has no sugar.
d.
Consumers did not know the product was caffeine-free.
e.
Consumers did not know where to find the product.
Response
Feedback:
Coke originally announced it would be revamping its ‘Coke Zero’
variant after discovering that half of its consumers did not know it
contained no sugar.
Question 5
0 out of 10 points
Ads appealing to interests such as retirement housing and financial
planning are targeted at which generational cohort?
Selected
Answer:
[None Given]
Answers:
a.
echo-boomers
b.
Generation
Xers
c.
Generation
Yers
d.
baby boomers
e.
baby busters
Response
Feedback:
Baby boomers were born between 1946 and 1964, and
being older, they often are receptive to products that
focus on the planning for their retirement and financial
planning.
Question 6
0 out of 10 points
All of the following statements about the environmental forces that
have influenced Facebook are true
except
Selected
Answer:
[None Given]
Answers:
a.
the Federal Trade Commission (FTC) has a laissez-faire
policy of not interfering with the development and
marketing of Facebook and other social media websites.
b.
technological advances in data storage, server speed, and
software integration have made Facebook increasingly
fast and convenient.
c.
its rivalry with Google, Twitter, and Snapchat; the ability
of users to easily switch platforms; and the constant
threat of new social networks targeted at specific interest
groups encourage rapid expansion.
d.
the cost of wireless connectivity and smartphones rapidly
declined and Internet access expanded, which
increasingly made social networking affordable for more
people.
