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MKTG 302 Mktg Plan Assignments 1 and 2, Spring 2013 revised

For guidance in setting objectives please see the

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Use this topic to set specific marketing and financial objectives. For guidance in setting objectives, please  see the reading Setting Marketing Plan Objectives. Make sure your objectives are specific, time defined,  and measurable.  Product 1. Description of the product. 2. How the product creates value (the value proposition).  3. Explain your branding strategies.  4. Develop a brand. Select and develop/design a collection of brand elements. 5. Explain the criteria on which your brand elements were selected. 6. Explain functions of the package and label. Pricing In this section please discuss key issues that are relevant to setting a sales price. 
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1. Your pricing objective(s). Explain why. 2. Customer. Level of price sensitivity and factors that will likely influence it. 3. Costs. Estimate fixed and variable costs. Then, for three different prices, calculate the break-even  point.
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