Ceres financial flow is stable but there is also a room for improvements. Ceres’ Consolidate Balance Sheets showed an equal amount of assets and liabilities/shareholder equities. Its Consolidated Income Statements show small but gradual growth. However, Ceres should aggressively aim in increasing their sales revenue to ensure the company’s security from bankruptcy. This growth and stability of Ceres were attributed from Ceres marketing strategy. Organic does not automatically equate to sustainability, but Ceres made a distinction when the company created affordable organic products. This strategy helped the independent farmers and gardening centers from acquiring quality organic products at lower prices. In addition, Mr. Wydown believed that organic farming is not restricted only to farms. Ceres wanted to provide homeowners an opportunity to efficiently use its product and promote organic farming at home. Initially, Ceres is a mail-order company which is reliable and of high quality. However, the growing demands for Ceres products prompted the company to expand their marketing strategy which is providing a sense of community to their consumers through free newsletters. In its current form, Ceres expanded its strategy by including retail channels. In connection to Ceres’ evolving marketing strategy, Ceres created Get Ceres Program. This program enabled small retailers to keep sufficient seasonal products for their consumers. By keeping Ceres’ primary client in stocked with its products, Ceres’ consumer avoids potential loss of sales as they can sell seasonal products through the program. This greatly increases the company’s Account Receivables as Ceres can now provide sufficient inventory of seasonal products. In addition, Ceres offered incentives and flexible payment plans to their consumers enabled them to understand the consumer attitude towards their products. In doing this, strategies Ceres
effectively gained loyal customers. However, their financial statements indicate that there is a
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