The consumer will always be the deciding factor when it comes to your product

The consumer will always be the deciding factor when

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The consumer will always be the deciding factor when it comes to your product. They are the ones to judge and rate the quality of how the product was made. Though companies compete by using the same category of the other to see which will prevail when it comes to attracting the attention of customers. Many marketers place more emphasis on consumer experiences than brand functionality when building a brand in the minds of the consumers. Placing a mark on your customer’s mind, making sure they remember and use your brand again, that is the goal of every business. Favorable experiences form strong emotional bonds that convert into brand preference. Milward Brown, a global research agency, said that strong brands are trust marks. They hasten decision-making buying process. Consumers can shop without 1
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scrutinizing product features and benefits. Since they trust the business and its products. Moreover, brands routinely command premium prices, because they are trust marks. There are numerous factors that affect the consumer buying behavior as well as the customer's perception towards branded products. As for branded apparels, specifically, there are not much researches about the insights from the consumers to the brands. This research seeks to assess the perception of young professionals towards branded apparels considering factors such as branding, quality, competitive advantage, and market differentiation. Even though there are few researchers about the said topic, there is a limited research when it comes to geographical matters, and therefore the researchers will be filling the gap by conducting the study in Ayala, Makati City. Generally, this research evaluated the consumer market through the assessment of brand perception among young professionals considering the various factors that affect the consumer’s buying decision process. Specifically, the study also aimed to: (1) Determine the profile of the respondents. (2) Asses the brand perception of apparels among young professionals. (3) Evaluate if there is a significant difference between the profile in terms of branding, quality and the assessment of brand perception of apparels. The business owners may be guided whether there must be improvements to be done and innovations needed in their product and marketing in order to have stable clients. They were able to know what factors affect their customers as well as what makes them stay on one brand. They will get to know their customers more. Since businesses are customer-centric, this research will also give insights to the marketing staff, based from the respondents. It will help in collecting information on consumers from snowball sampling and contribute in making a customer-oriented business. Additionally, for new entrants who will be joining the industry, it 2
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will guide them to some helpful strategies that must be done and to know their future customers as well. Lastly, it will help the customers in choosing the right brand that best suits them and in decision-making process regarding their shopping.
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