by the Code of Business Principles and Code Policies (Unilever, 2020). Also, they make third parties abide by this code as well. In the case of NGOs, Unilever is looking to build transformational partnerships with NGOs that align with their sustainable efforts. With the help of NGOs, they build programs to help with social missions. Overall, Unilever does a great job of communicating and being transparent with its stakeholders. How do they compare to their top 3 competitors? Unilever backgroundThe company got its start in 1929 with the merger of two European companies, the Lever Brothers from Britain and Margarine Unie from the Netherlands. As of 2017, Unilever carried over 400 brands and its strategy for expansion has been mostly through acquisition (Uth, 2018). Similar to their expansion strategy, one of the paths Unilever has followed to make the company greener has been through acquisition, as outlined by Unruh & Ettenson in “Growing Green” (2010). For example, their acquisition of Ben & Jerry’s gave them a 70% increase in sales withina year after purchase (Unruh & Ettenson, 2010). Unilever has also been successful in taking advantage of emerging markets in developing countries. In fact, more than half of Unilever’s overall sales have come from emerging markets in personal care over the last 20 years and approximately two billion households use Unilever personal and/or home care products every day (Uth, 2018). Due to their massive reach and use of natural resources for its manufacturing of products, it became progressively imperative for Unilever to be environmentally responsible. Forthis reason Unilever rolled out its Sustainable Living Plan in 2010.Unilever CSR Strategy
7Unilever’s CSR strategy is found under their “Sustainable Living Plan” which has three goals that focus on improvements in: “health & well-being”, “environment”, “livelihoods”. These goals are underpinned by nine targets that simultaneously support growing the business. The plan is transparent and provides progress indicators for each action. They also highlight the specific United Nations Sustainable Development Goals that align with their goals. Unilever’s first goal focuses on improving the health and well-being for more than 1 billion people by 2020 through health & hygiene and nutrition programs. Their second goal is to reduce the environmental footprint of both their production and use of their products by 2030 through initiatives focused on sustainable sourcing and reduction of greenhouse gas, water usage, and waste & packaging. One of the ways they plan to achieve this is by partnering with Loop, a circular shopping platform created by TerraCycle, to provide reusable packaging options. Unilever offers their products in reusable packaging and once the customer is finished with it, theitem gets sent back to Loop to be washed and refilled. For their third goal, Unilever works to enhance the livelihoods of millions of people by 2020 through fairness in the workplace, opportunities for women and inclusive business practices. Throughout these focus areas,
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