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For the distributors in generalthey should adapt and

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implemented in the future. For the distributors in general,they should adapt and apply the super-distribution strategy in their business model to gainmaximum benefit, aside from performing their duties as CD or other conventional productdistributors. Distributors should also be able to expand their distribution channel in form of digitalsales or innovation. Mayola and Dellyana / Journal of Business and Management, Vol.4, No.7, 2015: 773 - 783782 In conclusion,Trinity Optima Production applied multi business models in doing their activities. Thelabel is doing the 360 degrees businessmodel and also the super distribution for other services toget more income sources, not only from the physical products. The 360 degrees business model isimportant to maintain more business relationship with the artist and to get record loyalties or addrevenue stream for the company. Music Factory, as a non-conventional distributor, concerned theirbusiness to the product distribution. Music Factory really helps records label to distribute theirphysical product (CD) sales, when the piracy issue was being a serious issue for the company andmade a great loses when it comes to profit. Music Factory is actuating an exclusive partnership withthe labels and cooperating with them to support program with a contract system. The entireinnovation process of Trinity Optima Production and
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