AACSB 3 LL 2 Learning Develop a market product grid to identify

Aacsb 3 ll 2 learning develop a market product grid

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AACSB: 3LL: 2Learning Objective: 09-04 Develop a market-product grid to identify a target market and recommend resulting actions9-153
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Chapter 09 - Market Segmentation, Targeting, and Positioning163.(p. 234)Which of the following is a criterion used for selecting a target segment? There are five criteria used for selecting a target segment—market size, expected growth, competitive position, cost of reaching the segment and compatibility with the organization's objectives and resources. There are also five criteria to use in forming the segments, which are often confused with those used to select segments. To form segments the criteria include potential for increased profit, similarity of needs of potential buyers within a segment, difference of needs of buyers among segments, potential of a marketing action to reach a segment, simplicity and cost of assigning potential buyers to segments.AACSB: 3LL: 2Learning Objective: 09-04 Develop a market-product grid to identify a target market and recommend resulting actions164.(p. 234)Which of the following is a criterion for selecting a target market? Competitive position is a criterion for selecting a target market. The less the competition, the more attractive the segment is.AACSB: 3LL: 2Learning Objective: 09-04 Develop a market-product grid to identify a target market and recommend resulting actions9-154
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Chapter 09 - Market Segmentation, Targeting, and Positioning165.(p. 234)Which of the following is a criterion for selecting a target market? Expected growth is a criterion for selecting a target market. Although the size of market in the segment may be small now, perhaps it is growing significantly or is expected to grow in the future.AACSB: 3LL: 2Learning Objective: 09-04 Develop a market-product grid to identify a target market and recommend resulting actions
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